Authentic. Powerful. Global.

Tyson 2.0 is a dynamic global brand inspired by the strength and resilience of boxing icon Mike Tyson. With an expansive presence across North America and Europe, Tyson 2.0 continues to grow its international footprint, partnering with over 10,000 retailers in 17 countries. At its core, the brand represents authenticity, transformation, and personal empowerment, qualities deeply connected to Mike Tyson’s own remarkable journey.

Dedicated to quality and innovation, Tyson 2.0 collaborates with world-class industry leaders such as Futurola, Stündenglass, Gpen, and Dompen to deliver premium products, unique merchandise, and lifestyle accessories that reflect strength and style. Beyond products, Tyson 2.0 actively engages over 40 million followers globally through its powerful social media channels, fostering a community centered around personal growth, wellness, and authentic connection.

Consistent branding, rigorous quality control, and strategic collaborations distinguish Tyson 2.0 as more than just a brand—it's a global movement committed to inspiring individuals to become their best selves.