Tyson20.amsterdamTyson20.amsterdam
Located on Spuistraat in central Amsterdam, the Tyson 2.0 brand space offers more than just a place to relax—it represents a fusion of personal legacy, sleek design, and cultural presence. As the flagship destination for Tyson 2.0 in Europe, the shop has quickly become a landmark for those seeking a thoughtfully designed atmosphere with strong character and unmistakable identity.
Step inside and you’ll immediately notice the bold red-and-black color scheme that runs throughout the interior. From the walls to the furnishings, the space is designed to reflect the strength, discipline, and energy that Mike Tyson is known for. Clean lines, modern fixtures, and soft lighting create an environment that feels both elevated and grounded—welcoming guests to settle in and take in the surroundings at their own pace.
At the heart of the space is one very special detail: Mike Tyson’s favorite seat. Personally signed by the champ himself, it marks the spot where he enjoys spending time whenever he’s in Amsterdam. This signature adds a personal touch to the shop’s identity and gives fans and visitors a moment of connection with a true icon.
While the space offers a comfortable environment for socializing and downtime, it also serves as a gallery of sorts. Carefully curated displays showcase exclusive Tyson 2.0 merchandise alongside memorabilia tied to Mike’s extraordinary career. From championship imagery to design elements that pay homage to his journey, each piece tells a part of the story—and the shop invites you to experience it in a setting that’s immersive yet relaxed.
The shop operates with a clear commitment to responsible hospitality. All guests must be 18 years or older and may be asked to show a valid ID upon entry. In keeping with the shop’s focus on wellness and clarity, alcoholic beverages are not permitted on the premises. This ensures that the atmosphere remains focused, balanced, and welcoming to everyone.
Beyond its design and policy, what truly sets the Tyson 2.0 space apart is how closely it aligns with the values of the brand. Tyson 2.0 is about transformation, discipline, and wellness—ideals that are woven into every aspect of the guest experience. From the tone of the space to the quality of the merchandise, everything reflects Mike Tyson’s evolution from heavyweight legend to global wellness advocate.
For fans of the brand, the shop offers a tangible extension of the Tyson 2.0 story—one that honors the past while looking firmly to the future. For first-time visitors, it offers a comfortable and curated space to unwind in the heart of Amsterdam.
Whether you’re here to explore the exclusive merch, soak in the design, or simply relax in a space shaped by one of the most iconic figures in sport and culture, the Tyson 2.0 shop on Spuistraat offers an experience that’s grounded in authenticity, style, and purpose.
The shop is open Monday to Sunday from 7AM to 1AM.
