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TYSON 2.0 The Brand

Tyson Intro

More Than a Brand

TYSON 2.0 is more than a brand; it’s a testament to the enduring strength, resilience, and transformation that have defined Mike Tyson’s extraordinary journey. Founded upon the legacy of one of the most iconic sports figures in history, the brand represents a lifestyle rooted in authenticity, dedication, and personal empowerment. Mike Tyson’s profound story of overcoming adversity and redefining himself resonates deeply throughout every aspect of TYSON 2.0, inspiring millions around the world to embrace their own unique paths toward personal growth and positive transformation.

Global Presence

Global Presence & Partnerships

With a robust global presence spanning North America and Europe, TYSON 2.0 has successfully built partnerships with over 10,000 respected retail locations across 17 countries, continually expanding into new territories. Central to its vision is an unwavering commitment to exceptional quality and innovative collaborations. By partnering strategically with industry-leading brands like Futurola, Stündenglass and Gpen, TYSON 2.0 consistently delivers thoughtfully curated, premium-quality products and accessories that embody both sophistication and strength.

Digital Community

Digital Reach & Empowerment

In addition to its widespread retail presence, TYSON 2.0 has built a vibrant, engaged global community through digital platforms, boasting an impressive following exceeding 40 million individuals worldwide. This digital reach enables the brand to authentically connect with diverse audiences, fostering a supportive community centered around wellness, personal achievement, and empowerment. Through thoughtful storytelling and genuine interactions, TYSON 2.0 continually reinforces its core mission of empowering individuals to discover their potential and lead lives filled with meaning, purpose, and strength.

Hospitality

Exceptional Hospitality

Each TYSON 2.0 location prioritizes exceptional hospitality, delivering personalized experiences and fostering an inviting atmosphere for every visitor. Guests are welcomed into meticulously designed spaces that promote comfort, relaxation, and genuine connection. Dedicated team members uphold the brand’s standards of excellence and authenticity, providing attentive, respectful service while maintaining strict compliance with safety regulations and industry standards.

Legacy

The Legacy Lives On

Ultimately, TYSON 2.0 is a living reflection of Mike Tyson’s remarkable resilience and his relentless pursuit of self-improvement. The brand represents an ongoing commitment to inspire personal growth, authenticity, and empowerment, continuously influencing and supporting communities around the globe. Through a combination of exceptional products, strategic partnerships, digital engagement, and unparalleled hospitality, TYSON 2.0 proudly stands as a beacon of strength, resilience, and transformation, firmly rooted in the powerful legacy of Mike Tyson.

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Premium Collection

Tyson Intro

Premium Design Meets Practical Purpose

Thoughtfully designed and crafted with quality at the core, the Tyson 2.0 Premium Collection is a curated selection of modern lifestyle items. Set against the backdrop of Amsterdam’s cultural energy, this range blends minimal design with practical purpose—delivering accessories that speak through detail rather than excess.

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Global Presence

Function, Form & Identity

From grinders to sleek lighters and rolling trays, every item in the collection is crafted for long-lasting performance and user-friendly design. Matte finishes, clean edges, and monochrome palettes form the aesthetic foundation of the lineup, reflecting both simplicity and strength. The Tyson 2.0 branding is woven subtly throughout—offering recognizable visuals without overpowering the overall design.

Designed to fit into your daily rhythm, these products are as functional as they are visually appealing.Trays are lightweight yet sturdy. Ashtrays carry signature graphics without compromising utility. Every product is made with attention to both performance and visual cohesion.

Digital Community

A Space for Discovery & Identity

Inside the Tyson 2.0 brand space, the Premium Collection is presented in an environment that mirrors its style. Neutral tones, clean displays, and a calm ambiance make the space feel like an extension of the collection itself—modern, understated, and open.

Guests are encouraged to browse at their own pace, take a closer look, and find something that resonates with their taste. The collection is suitable for those who appreciate timeless design and want a reminder of their experience in Amsterdam that’s built to last.

If you’re drawn to well-crafted pieces with a clear sense of identity, the Premium Collection offers a space where practicality meets thoughtful design—rooted in legacy, expressed through detail.

At the heart of Tyson 2.0 is the evolution of Mike Tyson himself—a symbol of transformation and resilience. The brand reflects his dedication to wellness, mindfulness, and personal growth, turning his legacy into something modern, relevant, and inspiring.